Sunday, October 13, 2013

An encounter with Praat

Shameless as it may seem, but yes. I am extremely late (haha). Nevertheless, I still wanted to write about this because there is one point in Speech Perception that I’ve come to be fascinated about.

It all boils down to my past. Linguistics.

Yes. I was a Linguistic Major for two years (though I was really supposed to be an HRIM major, long story. Nevermind). And would you believe that I shifted to psychology out of impulse while I was passing by AS 101? *please don’t judge me haha* Anyway, what I really like to discuss is the spectrogram, oh yes, the never-ending affair of linguists with spectrograms, which I never thought I would encounter again in my life as a psychology major.

But before any spectrogram convo, when I was still an innocent UP student, my life as a linguistics major was filled with phonemes, morphemes, semantics, syntax, and all those kind of ideas that I never thought it existed. Phonemes were especially fun because we managed to have an International Phonetic Alphabet (Version 2005), a chart of phonemes where all the sounds by almost all of the recognized languages all over the world are arranged in a chart, depending on how it is pronounced. Those were the basics that one will learn in Lingg110. It was also thanks to this that now I know how to pronounce the alveolar trill [r] just like how you pronounce the first r’s in Spanish words. Just put the tip of your tongue just above your upper teeth and then blow out air. I tried it a lot of times and now I’m an expert in Rrrrrrr!


Anyway, back to spectrograms. For linguists, they usually use a computer software program called Praat to generate spectrograms from their recording participants. This is what is used in studying certain language features like secondary stress, tone of voice in a word vs sentences, pitch, etc. For example, there is a difference in terms of peak of pitch position and in terms of syllable durations when it comes to pronouncing [magna’nakaw] ‘stealing’ and [mag’nanakaw] ‘stealing’. Between the two, given that the apostrophe marks the stress, which between the two is the action of stealing? Which between the two is the human who steals? How about [ˌmaŋɪŋɪsˈda] and [maˌŋɪŋɪsˈda]?



For a linguist, how he or she deals with this kind of stress problem is through recording the two words and then having the participant choose which is the action of stealing and which is the human who steals. This is just so that the perception of speech meaning based on acoustic signals and some top-down processing factors is also accounted for the study. So in essence, this is a somehow psycholinguistic approach of studying speech perception and at the same time grammar of Tagalog. I wonder if this is possible to happen for Psych 145 or Psych 135 itself for that matter? Or what if the syllable duration falls longest on the syllable which the participant did not perceive as a word meaning pertaining to that certain longest syllable? This can therefore suggest that in Tagalog language, two words can have the same kind of phonemes, but then the pitch and duration were changed, further changing the meaning of the word (minimal pairs). Or what if even if pitch and duration were changed, it doesn’t really matter as long as the word said was mutually intelligible? For example, saying [maa’lam] and [ma’alam] ‘know well about something’ need not be explained further that its meaning is the same, so although the stimuli feature was changed, our knowledge of meanings changed the whole story – therefore an interaction of bottom-up and top-down processing!

Can I just say that for the past few days all that is happening in my surroundings, some sort of 135 concept pops up in my mind? For example, when a friend asks me if a certain food was nice, I’m not going to say anything because I don’t want his perception of flavor to be affected in a top-down process way by what I will say. When Lenard, Jane, and I were eating in McDo and were talking about the differences in sweetness of the Heinz tomato ketchup sachets via the number indicated in the sachet. We tried to taste the difference between level 1 and level 4 but there was nothing. Then we thought probably that there’s a threshold of sweetness since the level goes up to 7! This has nothing to do with speech perception! But this is something that is going on for the past few weeks in my mind and I really need to share this!


And that ends my extremely super-duper shameless late post for the blog for the fourth exam. Mehehe.

==Kate Ilene V. Ang==

References:
Goldstein, E. B. (2010). Chemical senses. In E. Goldstein (Ed.), Sensation and perception 
         (8 ed., pp. 355-378). Canada: Wadsworth Cengage Learning.
Saturday, October 12, 2013

Not your ordinary TWIST, LICK AND DUNK!

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Rituals?
Rituals do not just pertain to those activities which involve offering an alive person in a bonfire! Rituals can be seen in normal life and in daily routines. Rituals can be as simple as like stretching your fingers and arms before typing those academic papers. Rituals can be as conscious as praying before meals, or as unconscious like tapping the pillow before sleeping. 

As stated, rituals can be a part of the daily life. In fact, some researches are dedicated to linking rituals to eating behavior, an essential activity in a day. Below is video which demonstrates a connection between ritualistic behavior and food consumption.


This video is in fact one of the inspirations for our study! Vohs, Wang, Gino and Norton's experiment (2013) had the greatest influence in our study. We, the experimenters, are interested on the effect of ritualistic behavior on flavor perception. We hypothesized that the higher number of frequency of the execution of the ritualistic behavior would result to an enhancement of the flavor perception! But what exactly is flavor perception?

 


Well, there's more to flavor than just mango or orange juice! There's more to flavor than just cookies and cream or rocky road ice cream! There's more to flavor than black forest or dulce de leche cakes.There's more to flavor than those images above!  

Flavor was defined as a combination of taste and smell (Goldstein, 2010). According to Lawless (2001, as cited in Goldstein, 2010), flavor pertains to overall impression that we experience from the combination of nasal and oral stimulation.  Eating itself, though, would be a complex mixture of many flavors, therefore, many stimulations from many sensations, a ‘complex tapestry’ were pointed out (Reichl, 1994 as cited in Goldstein (2010). In fact, it was because of this multisensory build-up of a flavor concept that the current taxonomy used to define senses was questioned. That was, flavor as a result of combining tastes, smells, as well as tactile, visual, and auditory cues (Auvray & Spence, 2008).

Now, you may wonder how are we going to study the effects of ritualistic behavior on food perception. Well, of course, we need to specify these variables. As for ritualistic behavior, we focused on the tactile rituals. By tactile, it means something involving touch. Just like in eating KitKat, most people try to feel it and break it into two before eating it. 


However, in this study, we did not use Kitkat. SkyFlakes was our chosen product because it can be somehow considered as a staple in our culture. And similar to KitKat, the tactile ritual for SkyFlakes was breaking it according to its guidelines. The guidelines were those dashed lines that divided the cracker into three. 

 SkyFlakes could be perceived as bland in taste. In order for this not to have significant effect on our study, we decided to incorporate cheese in the eating behavior! Thin slices of Eden cheese were provided. 
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The scope of the study didn't end here. We also investigated the effect of being a performer of the ritual and being an observer to the performer on flavor perception.  Let's just role assignments for easier reference. :P

What did we mean by performer? Performer pertained to the participants who engaged in the eating behavior. Then, by observer, we meant that the participants who didn't eat but just observed the performers as they indulge in those crackers and slices of cheese. A total of 120 college students participated in our study. They were randomly assigned with role and to which condition: control, first cracker-ritual, all cracker-ritual. The conditions respond to the frequency that the tactile rituals should be performed. There were a total of 3 crackers per set-up. In the control, no tactile ritual should be performed. On the first-cracker ritual, only on the first cracker should the tactile ritual be performed. And on the last, tactile rituals should be performed on all crackers. Feeling flavorful, huh? :D

You may be asking how we gave instructions to the participants. We actually let them watch instructional videos corresponding to which condition they belong to. For the second and third conditions, tactile rituals were incorporated in the videos. The following videos are the ones we used for our study. Enjoy watching!

[Control Condition]


[First Cracker-Ritual/ Second Condition]


 [All Cracker-Ritual/Third Condition]

After watching the instructional videos, performer will now eat crackers!!!

But maybe you would think that the knowledge of being observed might affect the way the performers eat. It could be very disturbing when one stares at you while eating! We eliminated this problem by making  use of a one-way mirror! Cool, right? 


After eating, we asked both performers and observers to answer a questionnaire we constructed to measure flavor perception. Then, they were debriefed about the true nature of our study.
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Now that the nature of the study is all clear, let's discuss the findings!

Sad to say but, uh, some of our hypotheses were insignificant if we based it from the statistical results of the data responses from our 120 randomly-assigned-to-three-conditions participants. The most saddening one revealed that tactile rituals were not conducive to enhance flavor perception. However, personal involvement with the ritual was significant with a medium effect size. Meaning, those who performed the ritual had higher values for flavor perception than those who just observed the execution of the ritual. This partially supports the findings from Vohs et. al. (2013)'s study. The concern though, was the interaction between tactile rituals and role assignment that was also insignificant. What was that factor that made the significant effect of the role assignments on flavor perception?

We actually inferred some alternative explanations for these results. A possible reason for the insignificance of the tactile ritual on flavor perception was the ritual itself was too plain usual. Though it conformed to the definition of rituals as episodic and symbolic to the crackers, the ritual of breaking could appear too common and unexciting to the participants that it did not elicit any form of flavor stimulation. Even when the frequency of the ritual was increased, it still did not have significant effect. For this matter, the ritual might have been tedious for the participants. Instead of inducing enjoyment, it could be possible that the tactile ritual was too structured that it caused the opposite. As for the insignificance of the interaction, the discrepancy in the results could mean that if tactile rituals, in general, did not elicit significant effect on flavor perception, there might be other factors involved in the role assignments that affect the flavor perception but were not covered to be assessed by this study. One possible factor could be the sound of the breaking crackers. There were no items designated for the effect of this modality on flavor perception (Ang, de Guzman, Pulido & Trazo, 2013).
There were other possible reasons why this study did not yield significant effects despite the extensive literature review being done. Because of that, future researchers are advised to review the methods over and over again. Pre-test is very, very important!

 So that's it. 

We hope you learned!


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Ang, Kate Ilene V.
de Guzman, Mary Jane B.
Pulido, Raizza Marie C.
Trazo, Gaea Isabel D. 
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References:
Images:
http://i48.tinypic.com/30ikpqo.jpg
https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQqEsZ3EL3I4Mms0F12thcjgbmNLWXJ5vN80OUdXaQUOUVJlRW0zQ
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSLohOAlkP4UYiB52pNaMGbNKrHK510EnZcuzYDJC_5y-IxuLhY
http://thumbs.ifood.tv/files/imagecache/reg/photos/skyflakes_cracker.jpg
http://www.benekeith.com/images/food/pringles_1.jpg
http://www.fonterrafoodservices.com.au/media/products/l11173000.jpg

Ang, K. I., de Guzman, M. J., Pulido, R. M., & Trazo, G. I. (2013). Effect of tactile rituals and role assignments on flavor perception. Unpublished manuscript, Department of Psychology, University of the Philippines, Quezon, . 

Auvray, M., & Spence, C. (2008). The multisensory perception of flavor [review]. Science Direct Consciousness and Cognition, (17), 1016-1031. doi: 10.1016/j.concog.2007.06.005
Goldstein, E. B. (2010). Chemical senses. In E. Goldstein (Ed.), Sensation and perception 
         (8 ed., pp. 355-378). Canada: Wadsworth Cengage Learning.

Vohs, K. D., Wang, Y., Gino, F., & Norton, M. I. (2013). Rituals enhance perception  
           [Abstract]. Psychological Science, doi: 10.1177/0956797613478949

 

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